About Endeavr

Airbus Endeavr Wales (Endeavr) is a joint initiative between Airbus and the Welsh Government to support innovation in Wales. Endeavr is committed to the research and development of technologies in the fields of the Digital Economy, the Low Carbon Economy and Advanced Engineering & Manufacturing.

Endeavr Filter

It begins with an idea. Some are big, some are small however all need a bit of extra help. Thats where Endeavr comes in, we have the guidance, resources, facilities and technology required to kickstart any innovation project.

Our process begins with filtering your project into three innovation sectors:


The team at Endeavr will assess your project to see if you are a candidate for funding or support

Funding Decision

The project application will be presented to the Endeavr team, with our representative partners at Airbus and the Welsh Government to see if the application is accepted for funding and development.

Research and Development

If the application is accepted by the board and funding agreed, the innovation project can begin.

Prototyping, proof of concept and pilot testing

If you want to successfully implement technology, you should be doing all three. To some level, you probably are. But the extent to which you are benefiting from POCs, prototypes, and pilots depends on having an understanding of purpose. We will support you to engage in these activities deliberately and methodically for them to be of value and turn these outputs into usable, actionable information.

Go To Market

Finding a solution does not mean the problem is solved. You still need to implement the solution and go to market. We have years of experience bringing ideas to market, and supporting the continued development of your business.

Great idea... Relevant Sector... Based in Wales?

Board Members

Karen Thomas



David Warrender


Innovation Point

Karen Holford

Deputy Vice Chancellor

Cardiff University

Julia Rose

Company Secretary

Airbus Endeavr Wales

Nick Crew


Airbus Endeavr Wales

Bethan Lauder


Airbus Endeavr Wales

Executive Team

Mark Bentall

Head of Technology, Development and Innovation


Steve Codd

Head of Sector - ICT

Welsh Government

Hywel Edwards

Head of Research & Innovation

Cardiff University

Neil Sandford

Business Development Manager - ICT Sector

Welsh Government

Harri Mansikkamäki

Managing Director


John Davies

Managing Director

Pervade Software

Tony Beck

Finance Manager

Airbus Endeavr Group

Craig Musker


Airbus Endeavr Wales

Our Partners

The partners in Airbus Group Endeavr Wales share a common goal in their commitment to collaborate for innovation. Innovation lies at the heart of the Welsh Governments vision for economic renewal.

The Welsh Government is the devolved government for Wales. This means that Wales has its own government to make policy and laws that help improve the lives of people in Wales and make our nation a better place in which to live and work.

As part of Airbus ongoing commitment to innovation, the company has been exploring collaborative funding research models throughout the world. Airbus Endeavr Wales follows successful dialogue with the Welsh Government and Cardiff University with Airbus fulfilling the industrial partner role.

Cardiff University has been actively involved in the intiative from the outset and is a founding partner - representing academia whilst undertaking the observer role to the Board of Airbus Group Endeavr Wales.