Challenge. Collaboration. Coinnovation

By Bethan Lauder

Event: 4 November 2019

Innovative SMEs and Academics Deliver Technology Solutions With the Support of Industry and Government

The achievements of small businesses, world-class universities and academic researchers who have undertaken research and technology projects aligned with Airbus' business needs were acknowledged and celebrated at an event at the Airbus site in Newport.

The projects are funded through Airbus Endeavr Wales, with the ongoing support of the Welsh Government and Airbus and the research expertise of Cardiff University. Currently, the research areas of particular interest include digital services, secure connectivity and artificial intelligence.

Deputy Minister for Economy and Transport Lee Waters said:

"With Endeavr support, Cardiff University is undertaking early stage exploration into the feasibility of using Ammonia as a source of fuel. If successful, this would have a massive impact on reducing carbon emissions and be a world first opportunity for Wales. Decarbonisation is a cornerstone of the Welsh Government's Economic Action Plan and is key to our commitment to tackle climate change through reducing emissions by 80% in 2050.

"The Welsh Government is incredibly proud to be supporting Airbus and Cardiff University in their work with other universities and SMEs across Wales – delivering world-class research projects that address global challenges faced by industry. In a fast-changing world of automation; cyber threats; artificial intelligence and space exploration, we need to not only keep pace with technology but to think beyond to future technologies yet to be unlocked – Endeavr provides a sound platform for that."

To date, over £20 million has been invested in more than 70 projects and a further £14 million is committed to the programme over the next 3 to 5 years. This includes the £8 million commitment, made earlier this year, to research projects focused on cyber security and industrial control systems. It is estimated that these investments have already leveraged more than £100 million into the Welsh economy.

Katherine Bennett CBE, Senior Vice President of Airbus, said:

"I am delighted to be able to celebrate the work of Endeavr with colleagues from across business and academia today. Without our industry-leading partnership with the Welsh Government, this outstanding co-operation would not have been possible.

"Airbus Endeavr Wales is a sign of how seriously we take our responsibility to incubate, scale up and adopt Welsh technologies for the benefit of Wales and the wider industry.

"In this, our 50th year, our commitment at Airbus to innovation, design and manufacturing remains as strong as ever."

During the event, attendees will hear from SMEs and academics about some of the ground-breaking research that they have undertaken. Airbus will share insights into innovations in the area of sustainable aviation; including autonomy, electrification, manufacturing and fuel.

The research community will showcase their work across a wide range of technologies and research areas including cloud-based digital tools for advanced design modelling and simulation and cyber security risk management.

Professor Colin Riordan, President and Vice Chancellor, Cardiff University added:

"Airbus Endeavr Wales has given Cardiff University the opportunity to work closely with SMEs and other universities on the many challenges faced by industry; ensuring that academic research is swiftly translated into practical solutions that can be adopted by the Airbus supply chain and implemented across the industry.

"Endeavr is not just about funding. Through this initiative, our community of researchers interact with the Airbus research and technology teams in the UK and in France, Germany and Spain. We get to understand the technology roadmaps and technological challenges and are better placed to respond to market requirements."

Looking forward, Endeavr is working with Airbus, SMEs and academics to shape the development of a further fourteen projects, including new research with Cardiff University's Morgan Botti Lightning Lab. Following the event, attendees will be encouraged to come forward with more ideas and project proposals to help meet future needs.

John Davies, Managing Director of Pervade Software, Head of the Cyber Wales eco system and SME representative for Airbus Endeavr Wales concluded:

"With the support of government, Endeavr brings together industry, business and academics, inspiring innovation and driving forward technological change."

Photograph shows (left to right):

Photograph from Airbus Endeavr event in November 2019

John Griffiths AM, Newport East

Katherine Bennett, Senior Vice President, Airbus UK

Colin Riordan, President and Vice Chancellor, Cardiff University

Karen Thomas, Site Director, Airbus UK and Director of Airbus Endeavr Wales

Lee Waters AM, Deputy Minister for the Economy and Transport




Airbus is a global leader in aeronautics, space and related services. In 2018, it generated revenues of € 64 billion and employed a workforce of around 134,000. Airbus offers the most comprehensive range of passenger airliners. Airbus is also a European leader providing tanker, combat, transport and mission aircraft, as well as one of the world's leading space companies. In helicopters, Airbus provides the most efficient civil and military rotorcraft solutions worldwide.

Welsh Government

The Welsh Government is the devolved Government for Wales. It works to help improve the lives of people in Wales and make our nation a better place in which to live and work.

The Welsh Government consists of the First Minister, Welsh Ministers, the Counsel General, and Deputy Ministers. They are supported by civil servants who work across devolved areas that include key areas of public life such as health, education and the environment.

The Welsh Government is one of the few governments in the world that publishes Cabinet minutes and papers.

Cardiff University

Cardiff University is recognised in independent government assessments as one of Britain's leading teaching and research universities and is a member of the Russell Group of the UK's most research intensive universities. The 2014 Research Excellence Framework ranked the University 5th in the UK for research excellence.

Among its academic staff are two Nobel Laureates, including the wined of the 2017 Nobel Prize for Medicine, Professor Sir Martin Evans. Founded by Royal Charter in 1883, today the University combines impressive modern facilities and a dynamic approach to teaching and research. The University's breadth of expertise encompasses: the College of Arts, Humanities and Social Services; the College of Biomedical and Life Sciences; and the College of Physical Sciences and Engineering, along with a longstanding commitment to lifelong learning. Cardiff's flagship Research Institutes are offering radical new approaches to pressing global problems. More at:

Airbus Endeavr Wales

This not-for-profit company is a joint initiative between Airbus and the Welsh Government, supported by Cardiff University. It commissions SMEs and academics to work on early-stage research and technology projects, taking ideas through to proof-of-concept – the point where commercial value can be realised. More at:

Published: Monday, 4 November 2019

Image: Stakeholder Event November 2019

Airbus Cyber Security Centre of Excellence

Cyber security centre of excellence to open at Cardiff…

17 April 2017

Satellite Applications Catapult

Inspiring Innovation In Space

17 July 2017

Quantum Innovation Lab

Industry partners are invited to join the Quantum Innovation…

17 August 2017

Innovation Network | Cyber Analytics

10 October 2017

Quantum Technologies Innovation Centre

£43 million investment to establish world’s first Quantum…

7 November 2017

Open Innovation In Technology

CoInnovate is dedicated to building effective networks…

16 November 2017

Internet of Things Accelerator Wales

Internet of Things (IoT) start-ups, from across the…

17 November 2017

Space Enabled Healthcare and Wellbeing

Endeavr will be attending a space-themed event at the…

1 April 2018

Space, Tech and the Final Frontier

On Tuesday 1st May, the Digital Tuesday community will…

1 April 2018

The Digital Festival 2018

Airbus Endeavr Wales is supporting this year’s Digital…

17 April 2018

Cyber Centre Recognised for International Impact

The Airbus Centre of Excellence in Cyber Security Analytics,…

4 May 2018

Zenotech Project to Reduce Aircraft Noise

Zenotech has been commissioned by Airbus Endeavr in…

10 December 2018

Imaging System Set to Revolutionise Industry

A major project to design a high-tech imaging system…

12 December 2018

Image: Nick Crew will present at ESA event in Cardiff on 13 February 2019

Growing Space in Wales

Event - 13 February 2019, Cardiff.

16 January 2019

Image: Jack Laughland, Airbus

Airbus Graduates Working With Endeavr

VIDEO: Find out more about working with Airbus Endeavr…

14 February 2019

Image: Members of the Wales Academic Space Partnership (WASP) at the Airbus site in Broughton, Flintshire.

Living Wales

Living Wales is a unique and novel world-first concept…

27 February 2019

Graphic for Innovation Competition Briefing Event

Electronics, Sensors and Photonics

Briefing Event - 26 March 2019, 09:30 - 16:00 - Cardiff

28 February 2019

Image: Airbus Endeavr Logo

What Does Endeavr Offer SMEs & Academics?

VIDEO: Nick Crew encourages SMEs and academics to get…

1 March 2019

Graphic: Endeavr industry challenge - smart aircraft coatings for structural health monitoring

Industry Challenge | Smart Coatings

Open Call | Smart Aircraft Coatings for Structural…

1 March 2019

Graphic: Open University SMART

Open University - SPRINT

Diary Marker - 02 April 2019

25 March 2019

Graphic: Launch dates for Centre for photonics expertise

Centre for Photonics Excellence

Launch Events

1 April 2019

Logo: Aerospace Wales (Members)

UKRI Artificial Intelligence Workshops

Diary Marker(s): May 2019

1 May 2019

Logo: Aerospace Wales (Members)

Space Supply Chain

Diary Marker: 21 May 2019

9 May 2019

Photo to support launch of Digital Innovation Accelerator

Data Innovation Accelerator

DIA Launch Event: 18 June 2019

24 May 2019

Wales Space Academic Partnership

Members' Meeting - 29 May 2019

29 May 2019

Image: The Centre of Alternative Technology Machynlleth

An Exhibition of Earth Observations

Launch Event: 31 May 2019

6 June 2019

Sir Adrian Smith Review

Engagement Event - 11 June 2019

11 June 2019

Stephanie Woerner

MIT - 27 June 2019

11 June 2019

Photo: Airbus Endeavr funded CyberLab

Cyber Innovation Hub

News: 24 June 2019

24 June 2019

Graphic for Industrial Challenge 4 July 2019

Industrial Challenge

Exploration & Project Scoping Workshop - 4 July 2019

27 June 2019

Solar Energy in Space

Perovskite Solar Cell Research

4 July 2019

Photo of Nick Crew, Chair of External Advisory Board, Digital Innovation Accelerator

Chair of DIA External Advisory Board

Nick Crew appointment

11 July 2019

Image: Nick Crew will present at ESA event in Cardiff on 13 February 2019

Digital Futures Institute

The University of Bristol has secured £100M

1 August 2019

UK Space Sector

Consultation Event - 8 August 2019

8 August 2019

Logo: MADE Manufacturing Advanced Design Engineering

Manufacturing Support

Collaboration to adopt manufacturing technologies

9 August 2019

Logo: Cyber Wales

Cyber Security Clusters

Diary Marker(s): 15th and 20th August 2019

10 August 2019

Graphic to promote a link to the challenges promoted by Innovate UK and Knowledge Transfer Network

Innovate UK and KTN Challenges

A useful resource

11 August 2019

Graphic to promote Airbus Endeavr and Cardiff University' Innovation Network event on 11th September 2019

Innovation Network

Event, Cardiff - 11 Sept 2019

12 August 2019

Logo: GovUK

Space Technology Programme

Call Closes: Monday 16 September 2019

16 August 2019

CSA Catapult Workshop

Photonics - 19 September 2019

16 August 2019

UK Space Conference

Diary Marker: 24 - 26 September 2019

16 August 2019

Graphic: Promote ESA feasibility study 'Cyber security and space based services'

Cyber Security & Space Based Services

Call Closes: 14 November 2019

22 August 2019

Image: Nick Crew, Airbus

An Introduction to Airbus Endeavr

VIDEO: Discover how to pitch your research ideas to…

26 August 2019

Graphic to promote Airbus Quantum Computing Challenge

Airbus Quantum Computing Challenge

Deadline 31 October 2019

28 August 2019

Image: Katherine Bennett, Senior Vice President, Airbus UK

Katherine Bennett to Chair the Western Gateway

News: 1 November 2019

1 November 2019

Image: £20 million AMRC Cymru building under construction

Advanced Manufacturing Research Centre Cymru

Launch: 28 November 2019

28 November 2019

Image: £20 million AMRC Cymru building in Broughton, Wales

Aero Wales Expo at AMRC Cymru

Inaugural Event: 5 December 2019

4 December 2019

Logo: Airbus Endeavr and partners

Are you a champion for industry?

Join our Executive Committee

27 February 2020

Image: Control Room

AI for Cybersecurity

News release: Cardiff University and Airbus

28 February 2020

Image: Members of the Wales Academic Space Partnership (WASP) at the Airbus site in Broughton, Flintshire.

4EI Partners With Airbus Defence and Space

Airbus OneAtlas applications for very high resolution…

8 July 2020

Graphic: Nick Crew Appointed Board Advisor at 4EI

4 Earth Intelligence Appoints Board Advisor

Nick Crew appointed as 4 Earth Intelligence Satellite…

28 July 2020

Graphic: £6m award for solar technology.

£6m Solar Technology Award

Multi-million pound award to drive next generation…

2 August 2020

Image to support Digital Catapult Annual Report

Digital Catapult Annual Report

Digital Catapult has published its 2020 Annual Engagement…

4 September 2020

New Zero Emissions Technology

Hydrogen fuelled aircraft designs to reduce climate…

21 September 2020

Faraday Battery Challenge

Competition Briefing Event - 28 September 2020

24 September 2020

Logo: ActInSpace

ActInSpace 2020

Two-day hackathon open to people from all backgrounds

4 October 2020

Graphic: Shows women at a DWW event

Digital Women Wales

Event: Engineering Towards a Digital Future

13 October 2020

Image: Artists view of TRUTHS, courtesy of the National Physical Laboratory (NPL)

Climate Change Space Project

Airbus has been awarded a new landmark climate change…

3 November 2020

Image: Nick Crew, Airbus

Airbus Endeavr

Inspiring innovation to address industry challenges

20 February 2022

Image: Wales from Space (Credit: NASA)

Wales: A Sustainable Space Nation

A new plan to launch Wales' thriving space sector into…

21 February 2022

Graphic: shows human head with lightbulb ideas

Airbus Endeavr Wales

If you have an idea for an innovative research project…

21 February 2022

Industry Challenge

Airbus Endeavr is looking to commission early stage…

21 February 2022

Privacy settings

Privacy Policy Cookie Declaration

Registered Address: Quadrant House, Celtic Springs, Coedkernew, Newport, South Wales. NP10 8FZ

© Airbus Endeavr Wales